1. Executive Summary & Client Brief
Freeland is an international non-governmental organization headquartered in Bangkok, Thailand. Its primary mission is to protect people and wildlife from transnational crimes, with a specific focus on stopping human trafficking and the illegal wildlife trade. The organization operates globally with a team of law enforcement, legal, and environmental experts to dismantle criminal syndicates.
The core goal of the new website is to spread awareness about conservation, illegal wildlife trade, and human trafficking. It will serve as a global platform to share what the organization does, its work across different countries, and provide vital resources including toolkits, manuals, reports, and training-related materials.
💡 WebBasics & Xynocast Synergy
This project proposes an advanced AI-based migration strategy using modern technologies (React/Astro) rather than traditional monolithic CMS platforms. This approach guarantees a highly dynamic, faster, and more secure web presence.
2. Scope of Work & Website Structure
Based on an analysis of the existing freeland.org architecture, the website will be migrated with the following comprehensive sitemap structure. Note: External platform pages will remain linked out, but all internal Freeland pages will be modernized.
| # | Section Name | Content Scope & Key Features |
|---|---|---|
| 1 | Home Page | https://www.freeland.org/ |
| 2 | About Freeland | https://www.freeland.org/what-we-do.html |
| 3 | Protect | https://www.freeland.org/protect.html https://www.freeland.org/trainings-to-stop-wildlife-trafficking.html https://www.freeland.org/news-protecting-wildlife.html https://www.freeland.org/news-equipping-protectors.html https://www.freeland.org/news-protecting-people.html |
| 4 | Educate | https://www.freeland.org/educate.html https://www.freeland.org/surviving-together.html |
| 5 | Campaigns | https://www.freeland.org/newsroom.html https://www.freeland.org/newsroom/category/all |
| 6 | WildScan | https://www.freeland.org/wildscan.html https://www.freeland.org/wildscan1.html https://www.freeland.org/wildscan-privacy-policy.html |
| 7 | Film Festival | https://www.freeland.org/film-festival.html |
| 8 | News & Resources | https://www.freeland.org/news--resources.html https://www.freeland.org/reports.html https://www.freeland.org/program-flyers.html https://www.freeland.org/freelanders.html https://www.freeland.org/ctoc-online-course.html |
| 9 | Work With Us | https://www.freeland.org/work-opportunities.html |
| 10 | Additional Pages | An additional 3 pages are considered and included in the proposal scope. |
3. Technical Architecture & Integrations
There are two primary development pathways proposed for this migration. Option 1 represents a modern, forward-thinking architecture, while Option 2 relies on legacy systems.
🚀 Option 1: AI-Powered Migration (Recommended)
The website will be built using modern edge technologies such as React or Astro. This achieves a far more dynamic, secure, and engaging website compared to traditional platforms. Post-launch, the client can modify content via Telegram Chat AI. A full AI-powered CMS dashboard will also be rolled out within 60 days.
🏗️ Option 2: WordPress Migration
Manual recreation of the exact website within WordPress. The client manages the website via the standard WordPress dashboard.
🎨 Aesthetics & Brand Assets
The new site will retain the same color palette, typography, and design system as the current www.freeland.org, ensuring brand continuity while upgrading the underlying code infrastructure.
🔌 Custom Integrations Needed
Telegram Integration for Chat-based content updates and rapid website modifications on-the-go (applicable in Option 1).
4. Project Timeline & Delivery Roadmaps
Timelines vary depending on the selected development option:
| Development Track | Core Website Launch | Full Functional Rollout |
|---|---|---|
| Option 1 (AI Migration) | 10 Days (Data gathering: 1d, Dev: 5d, Testing/Telegram: 1d, Basic CMS: 1d) |
60 Days (Rollout of the full AI chat management Content Management System) |
| Option 2 (WordPress) | 11 Days (Data gathering: 1d, Dev: 9d, Testing: 1d) |
N/A (Traditional manual management) |
5. Commercial Proposition & Pricing
We propose the following fixed commercials based in USD:
| # | Scope Component / Services Included | Cost (USD) |
|---|---|---|
| 1 | Core Website Design & Migration: Option 1 (AI Based Development) | 499 USD |
| 2 | Core Website Design & Migration: Option 2 (WordPress Development) | 699 USD |
| 3 | Managed Cloud Hosting (Ensures server uptime & operations) |
150 USD / year |
| 4 | Additional Page Cost (Option 1: AI Based) | 6 USD / page |
| 5 | Additional Page Cost (Option 2: WordPress) | 15 USD / page |
* Note: The Managed Hosting cost does not include AMC, continuous updates, or content management work. In case of Option 1, design changes, content changes will be supported by Xynocast, till the complete CMS/page editor is provided to the client.
6. Payment Terms & Invoicing Schedule
Please note that as the client is located outside of India, all payments are to be processed in USD.
| Milestone Stage | Percentage Due | Description & Criteria |
|---|---|---|
| Advance Day 0 |
30% | Billed upon contract signature. Mobilizes the project team. |
| Development Complete Day 12 |
50% | Billed upon full coding/migration of core pages, prior to final changes. |
| Launch & Handover Day 24 |
20% + Hosting | site up and running without trouble for over 10 days. |
7. Project Management & Delivery Team
The following team is assigned to the Freeland project:
Kashif Isfaque
Lead Technical
End-to-end site architecture, system configuration, AI setup.
kashif@xynocast.com
Ritesh Raghavan
Client Partner
Commercial agreement, project timeline, and escalation POC.
ritesh@xynocast.com